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MySTAY
- Client: mySTAY Hotels, owned by Philippines Urban Living Solutions, Inc. (PULS)
- Industry: Hospitality
- Project Launch: June 2024
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mySTAY is a hotel brand owned by Philippines Urban Living Solutions, Inc. (PULS), a leading provider of affordable lodging in the Philippines. Similar to its sister brand like MyTown Co-Living & Dormitories, mySTAY offers four (4) modern-minimalist, affordable hotel locations that cater to the lifestyle needs of Millennials and Gen Z travelers.
Case Study of MyStay.ph
mySTAY, a pioneering hotel brand catering to Millennials and Gen Z travelers, required a website overhaul to enhance its digital presence and user engagement. The brand sought to modernize its online booking experience and make its platform more visually appealing to better reflect its modern-minimalist aesthetic and to improve functionality across its multiple locations in BGC, Metro Manila.
Challenges
- Outdated Design and Functionality: The former website, managed by a previous provider, lacked the visual and interactive elements necessary to engage the target demographic effectively.
- Poor User Navigation: Guests found it difficult to explore different hotel options and amenities due to a lackluster navigation system.
- Inefficient Booking Process: The navigation towards the booking process was cumbersome, deterring potential guests from completing reservations.
Solutions
- Visual and Interactive Enhancements: Implemented a design heavily reliant on high-quality videos and photography to captivate users immediately upon arrival at the site.
- Interactive Hotel Directory: Integrated Google Maps within the site to allow easy exploration of the hotel’s various locations, enhancing the user’s ability to find relevant information efficiently.
- Integrated Booking System: Continued a streamlined booking interface, coupled with a responsive chatbot, to facilitate hassle-free reservations and customer inquiries.
Implementation
The revamp began with a thorough analysis of the existing site to identify key pain points. Our team collaborated closely with the mySTAY marketing and operations teams to ensure that the new design aligned perfectly with their branding and operational requirements. The development phase focused on:
- Crafting engaging, dynamic content layouts that showcase the hotels' interiors and amenities.
- Building an intuitive UI/UX that simplifies site navigation and booking.
- Integrating interactive elements like Google Maps and a chatbot to enhance user interaction and support.
Results
- Increased Engagement: The new website saw an 80% increase in user engagement, with visitors spending more time exploring the site.
- Positive Feedback: Customer feedback highlighted improvements in both the aesthetic appeal of the website and the ease of use, contributing to a better overall user experience.
The mySTAY website revamp project was a comprehensive overhaul
that not only transformed the site’s aesthetic and functional capabilities but also significantly boosted its performance and customer satisfaction. Our tailored approach ensured that the new website not only met but exceeded client expectations, providing a solid foundation for future digital engagements.
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